We thought we’d bring you some lighter news on this most horrendous day after yet more terror attacks. Have you seen the brand new Great British Bake Off advert on Channel 4?
Well if you haven’t seen the trailer, you’re in for a shock. Some may say it’s a well-orchestrated masterpiece, others are very disturbed by its contents, and rightly so as it’s in pretty poor taste.
As some of you may know, the Great British Bake Off used to be on BBC 1 with judges Mary Berry and Paul Hollywood and show hosts Mel & Sue. But now it has all changed; the program will now be on Channel 4 presented by Noel Fielding and Sandi Toksvig, and the new judge will be Prue Leith, (who you may have seen on The Great British Menu), who will be replacing the legendary Mary Berry, which some people are naturally very unhappy about.
We must warn you, the following contains spoilers. Let’s try and explain what happens in the advert, and why so many people are having sleepless nights over this new advert.
It is a stop motion animation trailer set to the music of “We All Stand Together” by Paul McCartney and the Frog Chorus. It is different pastries, tarts, cakes, bread that all come to life and sing, but there are also buns that rise into… well, women’s behinds. It’s all a just a little bit of slapstick, and yes, it could come across quite haunting as we are obviously not used to our food singing to us as it cooks, or even cheese breads, seemingly vomiting out of their mouths. Personally, it must be the way they have put the eyes and mouths into the pastry. Some of them look a little menacing and disgusting…
If you haven’t seen it, you must watch it here! Let’s just hope that it doesn’t put you off your lunch.
Of course, people turned to social media to express their dislike for the advert. One tweet read, “This is just disturbing and creepy,” as another agreed: “This looks as scary as the new IT movie.”
This is maybe a little far-fetched, I mean, a talking pastry can’t possibly be as scary as a killer clown?! Still, the vomiting bread in the oven and such imagery is making people feel queasy to say the least.
Another stated: “The sound is needed… it’s so weird. I like that they’ve included the bread lion though,” referencing the incredible dish made by former contestant Paul Jagger back in 2015.
That seems to be a nice touch that the production company have added, and we think that they have truly captured the essence of the bake-off, creepy or not. It has people talking, and in the end, isn’t that what every ad campaign wants? Although, some of us here are still not sure we want to eat any baked goods anytime soon.
The new series of British Bake Off will start on Tuesday, August 29th at 8 pm on Channel 4.
<Story by Sophie Ogden>
Featured Image Credit: Metro