With so much important news recently, we almost missed this gem of a story coming from Puff Daddy, aka P. Diddy, aka Sean Combs. On his birthday this past weekend, he revealed that he is once again changing his name. This is Big News!
Yes, a guy that arose to prominence on the backs of mysterious and unsolved murders in the Hip Hop and Rap industry, the CEO of Bad Boy Records, famous for his wily guile and for his marketing prowess, has decided to change his name to… [insert drumroll here] – “Brother Love”.
Puff Daddy said, “I decided to change my name again! My new name is LOVE aka Brother Love. #Takedat.”
Ironic? Is it plainly a new PR decision, or is it simply a way to deal with the past? Anyway, Sean Combs was probably the first and only producer in history that was more famous for dancing in his artist’s music videos back when he was running Bad Boy Records, before he became an artist himself, as he was for being a producer. However, soon successful business pursuits in fashion with his label Sean John followed and also with his rule over the alcoholic beverage brand Ciroc Vodka, since the year of 2007 onwards.
Puff Daddy is a bit of a brand and marketing genius, so what can we make of his new name, Brother Love? To explain it himself, Diddy took to Twitter to convey the message behind the name:
“Hey yall. I have some very serious, serious news. I’ve been praying on this. I decided that – I know it’s risky and I know it’s corny to some people – but I decided to change my name again.”
Apparently, for P. Diddy, the “Diddy” name was just not something that he was “feeling” anymore, so why not change it to something else? He later added on Twitter:
“I’m just not who I am before. I’m something different. Some [sic] new name is Love aka Brother Love. I will not be answering to Puffy, Diddy, Puffy Daddy or any of my other monikers but Love or Brother Love.”
Hmmm, okay Brother… Regardless of his name, he’s a well liked guy in the entertainment industry and in Hollywood, hence why on Sunday, Puff Daddy was given the Hollywood Film Awards’ Hollywood Documentary Award for ‘Can’t Stop, Won’t Stop: A Bad Boy Story‘ in front of an array of the show business crowd, thanking people like Andre Harrell, his mother and his kids.
However, the new moniker of “Brother Love” could be, if you dig a little deeper, somewhat of the opposite type of character which saw him garner a lot of dominance in the new direction of Hip Hop and Rap music in the year of 1997 and onwards. Such is the deception, but perhaps this is Diddy’s own way of coming to terms with his past? Now in 2017, twenty years later, he’s feeling more compassionate as his “Brother Love” name suggests, but way back then, he was doing anything but dishing out “brotherly love” towards his other so-called brothers in the music industry.
Well, unless you count his seemingly very special relationship with Usher, as well (wink, wink). Anyway, happy birthday to “Brother Love” regardless. So, is this new name going to catch on? P. Diddy already said that some people will think it’s “corny”, but what do you think? Tell us in the comments section.
Brainstain, over and out!
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