Yesterday saw the full reveal of Nike’s new ‘Just Do It’ campaign featuring Colin Kaepernick, which had sparked controversy due to the former NFL quarterback’s refusal to stand for the national anthem by taking a knee back in 2016. Colin Kaepernick doesn’t currently have a football career, or even a contract, except with NIKE, which has prompted many people owning NIKE merchandise to burn them after they learned that NIKE made Kaepernick the face of their 30th anniversary ‘Just Do It’ campaign.
Take a look at the full video for Nike’s ‘Just Do It’ with Colin Kaepernick, and you can make your mind up about how you feel about the new Nike commercial. We personally don’t know how to feel about it, except that it’s something entirely different from Nike’s usual output. Some are even saying that the Nike commercial is draped with very apparent themes of leftist activism. Moreover, it’s hardly very good advice for anyone to be inspired to do skateboarding tricks and then fall down injuring themselves on concrete staircases, one would think… That’s not good advice, that’s crazy.
Colin Kaepernick was adopted and raised by Rick and Teresa Kaepernick, and lived a privileged life in Wisconsin, until being drafted into the NFL in 2011, where he played for Nevada in the NCAA for a four full seasons between the years of 2007 and 2010. He played for the San Francisco 49ers for six seasons, until he decided to protest police brutality by taking a knee during the national anthem during an NFL game, and the rest, as they say, is history…
Kaepernick has not been picked up by any team in the NFL since his ‘take a knee’ protest in 2016. Meanwhile, Nike have been trending all over social media with the hashtag #BoycottNike. One could suggest that the ‘Just Do It’ campaign is sending out a bad message. How so?
Well, to start with the print ad campaign which featured his face, along with the slogan, “Believe in something, even if it means sacrificing everything.”
That’s hardly a good message to send to the youth, since it could have an adverse effect on their future decisions by misinterpreting the slogan when aligned with Kaepernick’s actions, thus promoting leftist activism.
To add to that, the more recent quote by Kaepernick in the commercial, “So don’t ask if your dreams are crazy, ask if your dreams are crazy enough.”
Playing around with the word “crazy” shouldn’t be seen as a positive message for anyone. With the full Nike commercial released with Colin Kaeperick’s voice over, the advert seemingly encourages some highly unachievable goals whilst promoting terminology such as “crazy”, which could be very misleading for young people, and pretty much throws being “realistic” in your future goals totally out the window.
Remnants of logic and reason have been completely overlooked by this new ‘Just Do It’ campaign, sparking concern amongst parents, as well as those who found it inappropriate to make Colin Kaepernick the face of Nike’s new campaign.
Many people suspect that Nike sales may fall hugely as a result of the ‘Just Do It’ campaign, and for those that wore or purchased Nike’s to begin with, may now stop buying the brand over the perceptions of this leftist activism creeping into the brand’s image.
This in turn, can be very damaging for the brand, and it might drastically hit sales numbers in the coming months due to Colin Kaepernick’s involvement with Nike, and the words that he’s said. The slogan, “Believe in something, even if it means sacrificing everything” could really have been attached to a better face to front for the campaign, don’t you think?
This has sparked some very clever imitations and comparisons popping up on social media, with alternate faces of the Nike campaign slogan of Nike attached to it. Let’s take a look at a few!
Now, some may find the new Nike commercial with Colin Kaepernick inspirational, some may find it very confusing, and others will just find another sportswear brand from now on.
The latest news is that Nike stock is crumbling and falling down rapidly after their tone deaf Colin Kaeperick campaign, which is not very surprising given their terrible marketing decision.
President Donald Trump also recently tweeted, “Just like the NFL, whose ratings have gone WAY DOWN, Nike is getting absolutely killed with anger and boycotts. I wonder if they had any idea that it would be this way? As far as the NFL is concerned, I just find it hard to watch, and always will, until they stand for the FLAG!”
What is Colin Kaepernick sacrificing by getting a huge Nike campaign, that he will be paid millions of dollars for? Reportedly, Kaepernick will also be releasing his own Nike apparel clothing line, as well… Surely, there’s people out there that have sacrificed way more than what Kaepernick is actually gaining from this latest NIKE advertising campaign?
Story by The Narrator
Featured Photo Credit: DNA India