American model Blac Chyna has been facing some serious backlash after putting her name to a skin-lightening cream, which claims to give skin a “brightening glow” as well as users retaining “luminosity”.
Chyna, well-known for her past relationships with TV personality Rob Kardashian and rapper Tyga, teamed up with the brand Whitenicious to release the product, which is currently being sold for $250 (£196) a tub.
According to the product’s promotion, the Whitenicious x Blac Chyna Collection “brightens, lightens without bleaching skin out.”
It also promises that it “improves the appearance of dull, discoloured skin, visibly stamping out unevenness to leave the complexion illuminated.”
Users will also be able to notice a “reduction in the visibility and intensity of age spots, lightening their appearance”.
Whitenicious was founded by Cameroonian singer Dencia and has caused endless controversy since its launch four years ago.
Chyna hit back at critics on Twitter, who claimed the product contained harmful ingredients. However, the model dismissed those claims and said her range was FDA (Food and Drug Administration) and NAFDAC (National Agency for Food and Drug Administration and Control) approved.
Whitenicious claim that the purpose of their products is for concealing conditions such as hyperpigmentation, where dark spots appear on the skin.
That hasn’t stopped the criticism however, as despite some people using skin-lightening products for those purposes, they have a bad reputation due to harmful ingredients that some can contain.
But while Blac Chyna’s product doesn’t contain any of those ingredients (or so it’s been claimed), she’s been accused of “exploiting” Nigeria’s colourism problem.
“Colourism” is a term used to describe prejudice against people with darker skin tones, and/or favoured treatment towards those who are of the same race but lighter-skinned.
While many skin-lightening products containing these ingredients are banned in the UK and other countries, a lot of them are not in Nigeria, where it’s been reported that 77% of women are reported to use some form of them on a regular basis, according to the World Health Organisation.
Nigerian-American beauty Youtuber Jackie Aina was one of many to criticise Chyna’s product, tweeting: “Keep this trash OUT OF NIGERIA.”
“Saw a couple tweets stating ‘please learn the difference between bleaching and lightening’….let’s STOP acting like this advertisement, and company as a whole, (‘Whitenicious’) does not promote ‘lighter is better’ mentality. We all have brains. Let’s not be obtuse.”
Black Chyna’s representatives have not yet responded to requests for comments, and Chyna herself has now disabled comments on her Instagram page, but continues to post images promoting the product in kind. But, is it really wrong for Blac Chyna to be promoting a skin lightening product? Please tell us your thoughts in the comments section down below.
Story by Emily Clark
Featured Photo Credit: CAPITALXtra