Netflix calls Fortnite their Biggest Competitor Ahead of Amazon and HBO

The free downloadable game ‘Fortnite’ continues to dominate the gaming landscape and has become the top grossing free game of 2018, with $2.4billion in revenue, as Netflix calls ‘Fornite’ a bigger competitor than HBO, Disney and Amazon.

Yes, the ‘Fortnite’ game craze is taking over kids lives with the Battle Royale mode and subsequent dance moves in tandem, breaking records of revenue in the process, as it’s quickly becoming a pop culture phenomenon.

‘Fortnite’ had amassed 200 million users as of November 2018, which was a 60% jump up from the 125 million users last June, and as the in-app purchases and game add on’s stack up, with gamers’ continuing to modify avatars and upgrade weapons via downloadable purchases, this is truly making the Epic Games’ revenue rise at an incredibly fast rate.

The most expensive in-app item is priced at $130 dollars, but with 34% of US gamers buying the ‘battle pass’ which rewards players over a season with prizes such as exclusive challenges, new skins and weapons.

SuperData reports that, “The games and interactive media industry grew 13% in 2018 as Fortnite disrupted the status quo.”

‘The red-hot battle royale title generated the most annual revenue of any game in history and popularized gaming video content (GVC) among mainstream audiences.’

The numbers don’t lie and Fortnite is above its nearest free game competitor by just under a billion dollars in earnings. Not too shabby. Credit: SuperData

‘Fortnite’ is miles ahead of ‘Dungeon Fighter Online’, ‘League of Legends’ and ‘Pokemon Go’, and has captivated much of the gaming world’s attention, since its launch back in the year of 2017.

Netflix wrote in a letter to shareholders, ‘We earn consumer screen time, both mobile and television, away from a very broad set of competitors.’

‘We compete with (and lose to) Fortnite more than HBO. Our focus is not on Disney+, Amazon or others, but on how we can improve our experience for others,’ Netflix added.

Netflix is being challenged by Fortnite in serious entertainment screen time, and said as much to their shareholders. Credit: Variety

Is there any end in sight to the popularity of Epic Game’s ‘Fortnite’ franchise? At the moment, competitors such as Netflix are becoming concerned that too many people are opting for ‘Fortnite’ screen time, rather than their own on-demand services, which admittedly could sometimes offer a better selection of films, documentaries and tv shows to their subscribers, in order to pry them away from their gaming accounts.

So, how long will the obsession with ‘Fortnite’ carry on for? And, could there also be a ‘Fortnite’ movie in the works, in the near or far future? Or would that finally kill off the franchise for good? Tell us your thoughts in the comments section down below.

 

Story by The Narrator

Featured Photo Credit:  Microsoft.com

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