Five months after Gillette released their advert depicting men as somewhat likened to creepy predators such as Joe Biden, and showing them harassing and “catcalling” women, in the titled anti-Male, ‘Toxic Masculinity’ #MeToo advert, which sparked debate and garnered sufficient backlash from men and even women worldwide. Well, now there’s a new advert from Gillette, raising even more eyebrows.
Yes, the new Gillette ‘Trans Man Advert’ is dividing the consumers of Gillette products, due to the bizarre evolvement from the ‘Best A Man Can Get’ slogan, to the apparent ‘Best a Trans Man Can Get’ slogan, which wasn’t used at the end of the commercial.
In this cringeworthy virtue signalling advert which was just released, the advertising agency behind this latest Gillette fail, are fully embracing full blown “identity politics” and are seemingly playing right into the transgender agenda, if this latest advert is anything to go by.
At first we were confused, presuming it was a man that was changing into a woman, but then we realized that this is woman, changing into a man, and his/her/it’s father is showing him/her/it/person how to shave for the first time. Well,, this is a nice thing, isn’t it?
But, as much as this was very confusing at first, it was also difficult to write about, so as not to mispronounce the pronouns, and all the while, wasn’t Gillette just supposed to be about producing shaving razors and shaving foam?
Well, not anymore… Gillette are seemingly alienating men in their latest campaign yet again, and are now seemingly heavily involved in pushing the transgender agenda, and whatever else, that somebody wants to push down the throats of men, women and children, for lack of a better word. Trying to make us conform to some highly unusual methods in order to dispel the two things that have always been, which is a man and a woman.
Even for transgender people, does Gillette need to uncover them in this way? Does Gillette really have to make a spectacle out of people that feel the need to change their sex and then broadcast it worldwide, when all they’re actually meant to be doing is to sell shaving products. Please send answers on a Gillette postcard, please…
Since we struggled to find the official advert online, for whatever reason, we found the next best thing, which is the official advert with some added commentary, which pretty much sums up how ridiculous Gillette’s adverts have become lately. Let’s take a look, shall we?
Yes, not to be un-sensitive, but even featuring the actor, Samson Bonkeabantu Brown, doesn’t that then mean that this person has been outed as having gone through, or is going through a sex change, and couldn’t this be damaging for the person in the advert? Pehraps, not? What do we know? Well, now let’s run down some of the commentary from the advert.
“Growing up, I was always trying to figure out what kind of man I wanted to become” says Samson.
“I’m glad I’m at the point where I’m able to shave.”
“South, south, north, north, east, west, never in a hurry.”
“Now don’t be scared,” Brown’s father says. “Shaving is about being confident.”
Then ending on the familiar slogan, “The Best a Man Can Get.”
A Gillette spokesman, Corey Manuel, said about the advert in an email statement, stating how the company supports, “everyone in their journey to looking, feeling and acting their best every day.”
“Gender conversations are happening all around us and we believe brands play a role in influencing culture and have a responsibility to use their voice to champion issues of great relevance to both the brand and our customers.”
Well then, all we can add is that nobody, no man anywhere, has ever shaved in this so-called, “south, south, north, north, east, west, never in a hurry” way, as that’s not how it’s been done by any man, ever! Trust us on that one… Just saying…
Furthermore Gillette, not everybody is transitioning as you seem to have claimed in your advert, so let’s be clear on that also, so as not to send out a distorted view on mankind.
In conclusion, as progressive or weird as this Gillette ‘Trans man’ advert is, seemingly there will now be an even greater hole in the market for other razor blade competitors to challenge Gillette on their cringeworthy advertising. Not only right now, but also into the far future. We also wonder which advertising agency currently holds the multi-millionaire dollar account contract for Gillette?
Well in any case, we have suddenly decided not to shave today, in some sort of silent protest at Gillette’s current state of advertising, because it’s now the last thing on our minds. Why not tell us your thoughts on this latest Gillette commercial in the comments section down below, which has clearly already started a big debate.
Story by The Narrator
Featured Photo Credit: DenverPost