The Gillette ‘Trans Man’ Advert is taking Gender Virtue Signalling to New Heights

Gillette Trans Man Advert

Five months after Gillette released their advert depicting men as somewhat likened to creepy predators such as Joe Biden, and showing them harassing and “catcalling” women, in the titled anti-Male, ‘Toxic Masculinity’ #MeToo advert, which sparked debate and garnered sufficient backlash from men… Continue Reading

Is the Mainstream Media’s Portrayal of ‘Toxic Masculinity’ Damaging Men’s Mental Health?

With a recent Gillette advert highlighting apparent ‘toxic masculinity’ and with suicide cited as the most common cause of death for men aged 20 to 49 years old in England and Wales. Why are men being unfavourable portrayed in the… Continue Reading

Gillette faces Criticism over #MeToo Toxic Masculinity Advert

The Gillette brand has recently released a new advert which references bullying, the #MeToo movement and toxic masculinity. The commercial, titled “We Believe: The Best Men Can Be” is currently number one on YouTube’s trending list with over five million… Continue Reading